Our work seeks to uncover the ‘why’ behind the ‘what’ and provide clear guidance to the governing parties of today to better meet the needs of the American people and deliver results that will change their lives for the better.
In the wake of the 2020 election, Florida Communications and Research Hub and Future Majority joined forces to uncover a deeper understanding of what’s going on below the surface to reveal why Florida is the way that it is and what Democrats can do it about.
In this study, we explored how Florida White Voters (FWVs), generally 66% of the Florida electorate, perceive the federal, state, and local levels of government, how they were looking into the future, why they voted as they did, what mattered and still matters to them, and how they think about issues that count. Getting FWVs is essential to winning the state of Florida. What follows is a revealing look into what drives the sunshine state.