Data show President Biden’s re-election message is effective

Yesterday, President Biden officially launched his re-election campaign. In the video titled “Freedom,” President Biden details how the “battle for the soul of the nation” continues today, and how our personal freedoms are under attack.

Longtime followers of Future Majority’s work will know that the data we have released since 2017 shows that the “freedom frame” is both a compelling message in the short- and long-term. Our analysis shows that improving trust on this value will move voters toward the Democrats.

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